How do adwords image ads work

In September , they announced Gallery Ads , but sunset them in to focus on image extensions. Then in December , they began testing image extensions , and as of Google Marketing Livestream , they're now available to all advertisers. Image extensions can be applied within the interface in the same place as all other ad extensions. In any portion of the interface, click on the Ads menu, then click on Extensions down below.

You can then choose where you want to add Image Extensions. Image ad extensions can be applied at either the campaign or ad group level in Google Ads. If all ad groups in the campaign are promoting the same product or service and the image is relevant to all, then applying the images at the campaign level should suffice.

No matter which level of your account you apply them to, you first have to get image files uploaded into Google to be able to leverage them in your campaigns. The easiest way to get images in place for ad extensions is simply to upload an image from your computer.

If you navigate to that tab, Google prompts you to add in your website URL. You can choose from the list of images they pull in, or you can use another feature I love. In Google Ads, you have a few options in terms of extensions, all of which can impact your ad performance. You can include click-to-call, location extensions, site links, structured snippets, and more.

Image extensions are designed to enable greater visibility and, in turn, have created a more competitive landscape in search pay-per-click PPC advertising. Google allows you to choose the images that show up in your ads so that you can tailor them to your specific audience and brand. Image extensions serve as a great way to enhance your text ads on Google. They can make your text ads more visually appealing and engaging, and in turn, drive performance.

In fact, image extensions actually generate a higher click-through rate CTR compared to other ad extensions. Our team of paid media specialists conducted an experiment to see what extensions generated the best performance.

Imagine if you saw an ad for a local Italian restaurant that consisted entirely of text. It would be much more effective! The same goes for any product you might advertise.

Having a visual reference will engage users much more quickly and efficiently than plain text. With that quick and simple process, you can turn your eligible text ads into image ads. Ready to start driving results with image ads? WebFX can help! With over 20 years of experience with digital marketing, our paid ad services can help you design the best paid ads, from Google image search ads to Gmail ads.

We can help you create and optimize your Google display ads for any campaign you run. To get started with us, just call or contact us online today! Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

Loading results An error occurred when getting the results, please click here to try again or modify your search criteria. As of January , the total number of mobile internet users amounted to 4.

With so many consumers browsing the internet on their phones, you need to make sure your ads are optimized for mobile. Mobile browsing and shopping is the norm for consumers. If you optimize your ads for desktop and most of your customers are on mobile, who are you really serving?

What sizes should you use? Some mobile sizes overlap well with sizes that appear on desktop devices. But some desktop sizes do not adjust well for mobile devices. These ad sizes will look great on mobile devices and showcase valuable content that fits the entire screen and is not stretched. In , Google rolled out a new mobile format — Feeds. Google Feeds ads make it easier to showcase apps, drive downloads and increase sales while browsing.

Feeds is a type of display ad that can be deployed in conjunction with a larger campaign. The ad itself is sleek and includes an install button, so it can natively blend in with the user experience. While browsing, a consumer could easily click the button, resulting in the App Store or Google Play store popping up.

Now that you know about the various Google ad sizes, the last question to tackle is simple: Which one is best? What is the right banner size for your next ad campaign? Your job is to design a display campaign featuring an image ad that stands out to the consumer who is browsing the page that it lives on. Since ad publishers ultimately decide the size of the banner ads on their site, you should use that as the first phase of your planning.

By split-testing different iterations of your ads, you can slowly improve your click-through rates and yield better results over time. That means you have to craft your text, pick the right fonts, and possibly even animate your image.

You can test the image size for the results that fit you best. Basically, you can and should test any part of your ad.